Index

INDEX

A

  • academic websites 15
  • adaptive content 45, 47
  • advertising 8
  • Adweek 134
  • Amazon 113
  • American Cancer Society 148
  • American Eagle 42
  • analytics data 84, 142
  • app development 39

B

  • Balcom, David 148
  • Bank of America 13
  • banking websites 12
  • Blockbuster 119, 122
  • Boulton, Mark 65
  • Bowles, Cennydd 18

C

  • Comcast 107, 112
  • competitive reviews 85
  • content as a service 48
  • content inventories 96
    • representative sampling 100
  • content management systems 36, 75
    • coupled CMSs 78
    • infrastructure 124
  • content modeling 60
  • content parity 32, 80
  • Cooks Illustrated 126, 128
  • Create Once, Publish Everywhere (COPE) 48

D

  • Dadich, Scott 45
  • Daily Beast, The 115
  • designing for context 28
  • Digital Equipment Corporation 23

E

G

  • Gap, The 40
  • gap analysis 102
  • Gass, William 6
  • Gladchun, Jeff 146
  • Gober, Gerard 90, 92
  • Google 144
  • Grigsby, Jason 30
  • Guardian, The 28, 71

H

  • Halvorson, Kristina 96
  • headlines 50, 54, 115
  • health information websites 13
  • How Stuff Works 126, 127
  • Hurst, Marko 142, 143

I

  • IKEA 11
  • images 132
  • iPad editions 42

K

  • Kelly, Eoin 68

L

  • leadership 138
  • legal issues 146
  • Lovinger, Rachel 58, 75

M

  • Manjoo, Farhad 17
  • Marlboro 14
  • Marquis, Mat 16
  • metadata 53, 69, 73, 140
  • mobile browsers 10
  • Mobile First 26
  • mobile-only users 20, 31
    • demography 21

N

  • National Public Radio (NPR) 48, 124
  • Netflix 121, 123
  • New York and Company 132
  • New York Times, The 119
  • Nielsen, Jakob 34, 36

P

  • page titles See headlines
  • Pepsi 9
  • Perlis, Alan J. 5
  • Pew Internet Project reports 21

R

  • Readability 11, 47
  • reading on mobile devices 11, 125
  • Rensselaer Polytechnic Institute 16
  • Resnick, Ethan 66
  • responsive content 65
  • responsive design 38
  • restaurant websites 17
  • retail websites 10
  • reusable content 54, 74
    • content alternatives 56

S

  • Scott, Jason 73
  • search engine optimization (SEO) 144
  • search functionality 91
  • sharing content 27
  • smartphone usage statistics 9, 10, 19, 20, 26
  • Southwest Airlines 26
  • Spillers, Frank 111
  • Spool, Jared 110, 143
  • structured content 58

T

  • table formatting 129
  • tailored content 28
  • task-based functionality 24
  • Tech Guy Labs 61
  • Tumblr 59
  • TV Guide 69

U

  • United Airlines 24
  • Urbina, Noz 35, 48
  • user research 85

V

W

  • wayfinding 110
  • Wikipedia 128

Y

Z

  • Ziade, Rich 11, 47